Instant

Instant makes it possible to transform the way food is prepared into a faster, healthier and quieter experience.

Instant Brands was founded by Robert Wang in 2009, who started his journey in the US and then expanded to the UK in 2015. The company has taken significant steps towards sustainability and recently published their first Sustainable Development Report. One of its most ambitious goals is its commitment to becoming carbon neutral by 2040, illustrating its commitment to environmental protection and responsible business practices.

Instant Brands is much more than just a kitchenware company; they are revolutionising the cooking process. With their innovative products, Instant Brands is making it possible to transform the way food is prepared into a faster, healthier and quieter experience. This is especially important at a time when consumers are placing greater emphasis on both health and efficiency in the kitchen

By using Instant’s products, you can enjoy food that not only tastes great, but is also prepared in a healthier way. For example, their products allow you to cook with up to 75% less oil. Furthermore, energy efficiency is a key aspect of Instant Brands’ products. Some products use up to 80% less power compared to traditional cooking methods.

In addition, using Instant’s kitchenware also significantly reduces cooking time. With some products, cooking time can be shortened by up to 70% compared to conventional methods. This is not only a time saver for busy consumers, but also a step towards a more streamlined everyday life.

See the 2024 catalogue here

The catalogue will be updated regularly